Das glaubt doch keine Sau!
German ambigious sayings/wordplays with a little "twist"


German sayings in a ambiguous way. There are many sayings with animals like "Schwein, Kuh, Huhn ..." I tried to create a look like Discounters or Bildzeitung, very loud, direct, eye-catching, emotional but a bit trashy and naughty to get the consumers attention. Other Headlines could be: "Zustände wie im Saustall!" (Conditions like in the pigsty), "Da wird das Huhn in der Pfanne verrückt!" "Da lachen ja die Hühner!" ("The chickens are laughing", you use it, if something is hilarous)

Campaign Scaleability

The concept in variations with different headlines. pictures: adobestock.com