jovoto / What did you buy? / Greenpeace against cheap meat / Greenpeace

Greenpeace against cheap meat

What did you buy?

Consumers should know about the deception of certain supermarkets whose main target is profit.

Solution

I considered the fact that people are misinformed about the qualty of the meat they are buying so my proposition for this campaign had to raise the question about this problem. "What did you buy?" next to a very alarming image is supposed to do this. The image shows two pieces of meat, one of them looking fine, and the other one quite bad and synthetic (the green substance represents the chemicals animals consume while in industrial farms).

Campaign Scaleability

The visual shows two pieces of meat: the one on the left is not spoiled but it shows the way the meat is obtained (by chemcals and pollution), while the one on the right represents the meat as it's sold in supermarkets. The question "What did you buy?" makes the consumer thing about this problem .