Sweep it
Stop sweeping the real costs under the carpet
1/3

Solution

Unter den Teppich kehren (to sweep something under the carpet) is a german phrase for hiding problems and never again talk about them. Under the fresh looking meat Lidl and aldi are hiding the ugly truth about the real cost of the cheap meat. The Headline translation: Lidl, which truth are you hiding under your cheap meat?

Campaign Scaleability

wip