My campaign emphasizes the space-conditions animals have to suffer from in meat mass production. Posters are usually hung up on walls and can easily be overlooked. Unusual placings on the floor or on websites makes people pay more attention and has them actually think about the presented topic. Usual posters can be integrated into this campaign aswell, but the posters format should then match the described scenario.
Greenpeace against cheap meat
Getting closer to the people - that is the goal, therefore the posters are not only effectfull in the different sizes, but as guerilla-action aswell. Depending on the media, the conditions of different animals can be put into focus.