The truth of quality meat by Aldi/Lidl
The barcode contains the information. Cheap Meat.


The truth of quality meat by Aldi/Lidl. The truth behind the barcodes. Barcodes as a symbol of hidden informations. The pig or the cow is cut into pieces, cut into a barcode which say: Cheap meat.

The subtext says: Ask for more transparency about mass animal husbandry and get informations on

Campaign Scaleability

The keyvisual works with many animals...