LIDL lohnt sich! (LIDL pays off!)
The fate of the lone animal is what counts in a world of mass production.
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Solution

An attempt to keep it simple, to stick to the victim of mass production of meat, the single animal. The message should be clear in the blink of an eye. The consumer decides whether the animal suffers or not. Therefore there are many more variations of the theme possible. The meatgrinder could be implemented in every picture aswell.

Materials used: drawing pen and ink

Campaign Scaleability

Uploading the second picture doesn´t work. That´s why I had to use facebook to display it.