There will be a series of animals cactus characters in different pots. Lidl/aldi seller lies (if you notice his hand) and consumer can understand from visual that something is going wrong..A pig from meat with thorns that for sure can't be eaten. It grows wrong under the umbrella of lidl/aldi brand and can feel its dangerous for him and the animals suffer. To the other side the lidl/aldi seller looks like nothing wrong is happening. With Spiky Truth for title we all know truth hurts.