Greenpeace against cheap meat

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TELL THE TRUE STORY!
The modern story of the "three little pigs".
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Solution

Based on the "Three little pigs" popular children story I have created an alternative based on the brief. The poster pictures the cruel treatment that pigs suffer and the evil behind the whole profit. The conveyor belt symbolizes the path to suffering that ends with the wolf's satisfaction of wealth. The wolf represents the big lying companies who mask animal cruelty, meat quality and environment pollution behind eye catching advertising and low prices.

Campaign Scaleability

The subway stations are very crowded and the ideal place for an add. The campaign is intended for all ages including children who are familiarized with the main story so they can learn about the message.