Oh du Leckere ...(UPDATED)
the real deal


I used a Lidl and Aldi promo magazines and jingles as concepts for my idea . I wanted to evidentiate the irony betwen what these two stores promote and what they actually sell. German to English translation: Lohnt sich= it is worth(Lidl jingle); Einfach ist mehr = less ist more(Aldi jingle); Oh du leckere= oh you delicious(Lidl campaign); Actuelle angebote = latest offer; Rabatt = discount

Campaign Scaleability

A promo magazine for Aldi and Lidl with a trash can full of meat that suggest the low quality of the product. I also used the jingles from these companies marketing campaign in order to create irony.

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