I used a Lidl and Aldi promo magazines and jingles as concepts for my idea . I wanted to evidentiate the irony betwen what these two stores promote and what they actually sell. German to English translation: Lohnt sich= it is worth(Lidl jingle); Einfach ist mehr = less ist more(Aldi jingle); Oh du leckere= oh you delicious(Lidl campaign); Actuelle angebote = latest offer; Rabatt = discount
Greenpeace against cheap meat
A promo magazine for Aldi and Lidl with a trash can full of meat that suggest the low quality of the product. I also used the jingles from these companies marketing campaign in order to create irony.