My idea was to connect photography with typography to show how valuable animals and planet earth are


I connected strong photographs of animals and the statement "I AM VALUABLE" to stress the importance of Lidl and Aldi not selling cheap meat. These companies should be directly addressed. You could even say that the animals and nature are addressing Lidl and Aldi directly. The layout is kept simple through a monochromatic colour sheme plus the "Greenpeace green" and the company colours. The short text should inform buyers and address the companies. The focus should lie on the photography.

Campaign Scaleability

The possibilities of showing this campaign in public are endless. As posters or in a wider format in the metro station or shopping center; or even directly in front of Lidl or Aldi. The important aspect is to show the campaign at well visited places where it can influence as many people as possible.