Cut the Ribbon!
Consumer feels that lidl cheap meat is an opportunity but thuth is that this choice is dangerous...
1/2

Solution

This poster makes the consumers wonder about cheep meat. Consumer goes like a blind to buy cheap meat from lidl and aldi. Has a metaphor meaning here the blindness. He runs as to buy cheap thinks is a big opportunity. We see cheap meat with low prices on air and a Cliff. Consumer sees only the prices and meat but can't see the danger that is the cliff. The cliff symbolizes the pollution of earth, suffer of animals and health dangerous.

Campaign Scaleability

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