Greenpeace against cheap meat

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FLYING PIG
A symbol of hope.
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Solution

Like on the legendary album cover of Pink Floyd’s "Animals" which my idea is based on, the flying pig becomes a symbol of hope.

We must not tolerate that animals are brutally tortured for cheap meat. Let’s take leave of factory farming.

Campaign Scaleability

A giant pig balloon hanging over a Lidl store threatens the discounter and calls for transparency in selling cheap meat.