1001 pigsties
No more fairytales about how well livestock is treated in meat factories
1/3

Solution

The stories Lidl & Aldi are telling about how well the livestock is treated in mass animal farms has to end. The motive is not cruel but shows the absurdity of Cheap Meat -Marketing. The Headline says: fairy tale of 1001 pigsties. The small text at the bottom: Story time is over. Tell us the truth about mass cheap meat production

Campaign Scaleability

Demonstration poster with the demand towards Lidl to open up and reveal the truth about cheap meat production. "Lidl, öffne dich" is a reference to "Sesam, öffne dich" from Ali Baba and the forty thieves. The demand is made by Piggy Baba and the 27 million porker.