I was really surprised by the actual harm of "cheap" meat. So was everybody I shared the facts with. Most people just dont know or think about its true cost. Thus I decided to go with series of visuals to share facts and get other people struck, too, in order to provoke a change. Playful visuals ,with Lidl and Aldis significant price tags, catch the eye and emphasise the issue, contrasting with its seriousness. The tagline can start a conversation and emerge as a viral awareness campaign.
Greenpeace against cheap meat