Greenpeace against cheap meat

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What do they Feed? What they Sell?
The main idea of this campaign was to focus on how the products are produced in the meat industry.
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Solution

It's a guerrilla advertising campaign who's main objective is to draw attention on the way meat products are obtained in the industry. The campaign wants to raise awareness about the information supermarkets display on the package about such products, information the consumer should know before buying it.

Campaign Scaleability

The visual placed on the trash cans is supposed to parallel the way meat products are obtained. This is made to focus on cheap meat products and the implications that come with such products.