MIrror MIrror...
Revealing the truth trough a magic mirror
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Solution

Through a surprise campaign of awareness we will activate giant mirrors throughout the city that will be sensitive to movement. In the presence of people they will reveal the curses caused by a consumption of mass meat production. A viral campaign should continue this movement by increasing the factor of surprise and involving each of us in the cause

Campaign Scaleability

We will activate giant mirrors throughout the city that will reveal the curses caused by a consumption of mass meat production. A viral campaign should continue this movement by increasing the factor of surprise and involving each of us in the cause