The German wordplay gets straight to the point: Demand for transparency is the keyword of the campaign.
It literally says: No pig doesn’t look through anymore. Meaning: Nobody doesn’t have a view anymore.
The consumer doesn’t get it anymore because there isn’t enough transparency in meat production on the part of the discounters.
At the same time the packed pig communicates a feeling of narrowness which brings charges against the bad habitat conditions of animals in factory farms.