Now you know
Cheap meat is the consequence of an abusive behavior against animals and the environment.
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Solution

The whole idea was to design with a surreal and at the same time ironic way, the maltreatment of the animals. So we see the animals eating cheap and processed meat to show the irony of society. We are blind to the facts that it is not in our interest, indifferent to the environment, animals, even for what we are eating.

Campaign Scaleability

This is a campaign poster which is needed decryption of the elements. You have to observe what the pigs eating and the sign to combine the whole image.