Don't Fool Us!
Two Consumers suspecting a boy in a hotdog costume (Aldi and Lidl) with a Catchy message
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Solution

The idea is simple, Two boys making fun of a hot dog guy and suspecting him, the boys represent the consumers and the guy with the hot dog suit represent the companies ALDI and LIDL. I added a meaningful message "You can't Fool Us" meaning that the consumers start having doubts about the source of the cheap meat. For the colours I used the same look as for the logos of ALDI and LIDL. Below a simple message that alerts consumers to question cheap meat and demand Lidl and Aldi to make changes.

Campaign Scaleability

"You can FOOL us" anymore we get .. we want the Truth .. the Two consumers suspecting the "Aldi and Lidl" Guy