Many things cannot be covered. Phase 2
Fighting cheap meat together


Raising awareness behind such case should end up by taking actions, Discounters will keep doing this as long as we don't know the truth . The campaign goes through two phases. First, Print/Digital phase to tells everyone that selling cheap meat is a crime cannot be covered by discounters,Shocking and striking visuals pointing our regular shopping items reminding people of how important to consider such a case.

Campaign Scaleability

Second phase of the campaign is about taking actions, After being aware of the case so will ask people through different mediums to submit real complaints to Aldi, Lidl demanding the full truth behind cheap meat. last visual as an example says"Now we know about cheap meat, stop doing it".