I want you to...
Tell the truth about cheap meat
1/3

Solution

This is a simple, yet direct campaign inspired by one the most famous posters of all times: Uncle Sam's "I want you". It will show costumers pointing directly at the discounters, demanding for the truth behind their meat products.

Campaign Scaleability

Posters on the street and some directly on the store windows (visible from inside). Online: by creating some frames everybody could use their own pictures in their social media. Printed frames for protests, will allow Greenpeace activists interaction with costumers -who will have their photo taken.

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