Take responsibility.
The main concept is to realize what you eat, and take a stance.


The idea is to rise viewer feelings. The pork feet are telling you that the animal is dead and ready for you to buy and cook, but when you look closer you see that the condiments on it are actually medicine that is injected in the animals before they land on your table. The banner encourages people to Take responsability for themselves and the ones around them and Make a difference.

Campaign Scaleability

The visual is created with Adobe Photoshop at a large scale. It cand be used in web and print visuals.

Other entries in this project