Harmoney Meat: Farm code
Metaphor with the barcode-Cage-contamination


The concept is to play with the bar code that encloses animals and consumers as a method of consumerism.

In the first version the pig is formed with the bar code as an allusion that is only seen as a product for sale (merchandise); and from it leaves the smoke pipes of the factories.

In version 2, the bar code imprisons the pig and in a certain way the consumer; Likewise, smoke pipes leave the factories.

Campaign Scaleability

Reproducible in printed physical formats (Billboard, brochures, posters ...) and digital formats (giant LED screens, mobile devices, computers ...) As well as graffiti paintings and murals

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