Lidl and Aldi: Tell us the truth about cheap meat!
The sausage as symbol.
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Solution

Our idea is to show in a very simple way the high impact of cheap meat on the earth. Everybody should understand immediately with only one picture there is no future, if there won't be a change.

Campaign Scaleability

Our idea is to show in a very simple way the high impact of cheap meat on the earth. Everybody should understand immediately with only one picture there is no future, if there won't be a change.