Everyday Sale !
By nature we always being affected by prices, But we must know the consequences
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Solution

SALE, one of the most high impact word on people and no wonder that's our nature we've always been affected by prices, Building on that insight the idea is to rapidly catch people attention by SALE words and then revelling something they didn't expect "the truth behind Low prices" by asking questions about local and global environments, Farms that have had to close down and great animal suffering due to cheap mass meat production .

Campaign Scaleability

SALE words are so many by using the impact of these words we can reveal more facts behind such case using real images of what discounters try to hide, so the campaign should continue providing facts through out different mediums by making same look and feel sale promotions and offers ad.