Every dignity has its price.
I found a graphic for butchers depicting the pig as a grid. This works also for the price politics.


"Stop! Cheap meat make you guilty ." I found this grid of a pig in an traditional butcher store. But in a discounter you will see only a big mass of cheap packaged meat. Mostly none can say which part of the animal is in this package, the animal is separated in pieces. So the whole animal is no longer tangible, as the crowd has become an intangible mass. My key features, a) the Headlines have a unique message b) the Graphics shows the "Bad Game."

Campaign Scaleability

Ads for places where a lot of people can see them. i.e.bus stop & underground. The second part is the digital. Internet works like website and apps. The third part could be a pig as a neon "Sculpture".