Lidl lohnt sich?
Image that stays in your mind and you will be reminded of every time you see the original.
1/3

Solution

I have chosen a very simple motive and a clear message that ought not leave the audiences mind. Simply a few additions to the well known Lidl logo and slogan that are supposed to remind the audience of the horrible condition that the animals have to live in. By simply adding the question mark, the slogan will now be understood as "is it worth it?". Once one saw this picture they will remember it every time they see the normal logo and they will be reminded to make a responsible choice.

Campaign Scaleability

Lidl lohnt sich?