The fact is that 40.000 people die every year because of multi-resistant germs. The cause is intensive mass animal farming. So it´s not only bad for the animals to want them as cheap as possible but also for the consumer and human itself. We want people to pay attention to our key visual, so it´s in a clean design and with a clear and straight message. We did the design in an optical warning of a pack of cigarettes cause eating meat – especially cheap meat – is as dangerous as smoking!
Greenpeace against cheap meat
This is how the key visual looks on a billboard.