Mountain of Meat and Problems
Our idea is a huge mountain of meat. A mass causes the value to fall. Aldi and Lidl push from above.


Industrial meat production from discounters sit untouchably on the mountain of problems. The mountain of meat symbolizes the mass of problems that this system brings with it. The company sits at the top and waves their flag. We wanted to show the problems only with clear symbols and without horrible pictures of animals. We all know how cruel these pictures are but are they helping against our way of thinking about cheap meat? We want the people to think about and not look away.

Campaign Scaleability

This is how our keyvisual will look on a billboard.