At the first sight the campaign seems to be sent by Aldi or Lidl. But in Fact its Greenpeace, which tells facts about Aldi and Lidls Meat and Fish-Production. In the small print you can find out more about the fact .. and in the end, there is the hashtag #wenigerisstmehr (engl. #less(is)more ... #less(eats)more) which should kick off kind of a movement for the recipients, which should at least eat less and buy more conscientious.
Greenpeace against cheap meat
At the first sight it seems to be the Aldi, but it is an Infographic which shows the amount of space a pig in factory farming. Especially in that scale it gets clear how little space a pig – which will be sold in Aldi in the end – has.