About the project

Greenpeace is once again reaching out to you, the jovoto Community, to help make a difference!

Discount supermarkets like Lidl and Aldi source and sell extremely cheap meat. Their packaging labels and advertisements talk about animal welfare, high quality and appropriate production practices. But in reality, these standards are often violated and consumers are left in the dark about the truth behind the products. Factory farming has an enormous impact on local and global environments and causes great animal suffering. And a high consumption of cheap, mass-produced meat is also linked to human health risks.

Your Task

Help Greenpeace in their campaign to persuade discount supermarkets to be more transparent about the cheap meat they sell! Our campaign aims at alerting the public about the necessity for more transparency when it comes to the consequences of cheap meat production. To achieve this goal, we need to call out discount supermarkets like Lidl and Aldi! We are looking for striking visuals that can be used for viral online campaigns, in print formats and for guerilla street campaigns. 

Your Challenge

This is your chance to use your design skills to help Greenpeace in their quest for a more sustainable future! You can earn cash prizes from the total award pool of €10,000. This includes 5x€100 Halftime Awards, 5 Client's Choices of €1,000 (incl. license fee) and 5x€100 Client's Shortlist Awards (excl. license fee).

Are you new to jovoto?

Interested in opportunities built around flexibility? Want to get access to creative briefs from companies like Audi, adidas, and WIRED? jovoto aims to make sure designers, innovators, and creative minds can achieve their potential no matter where and when they want to work. Join our global creative community today, read the brief, and submit your ideas!

Awarded ideas


Project Jury

Similar Projects

share your stunt
share your stunt
Communication Concept  for Share

Winner Selection

  • 71
    Ideas
  • €1,600
    Total reward
  • Open to all
Cumulus Green 2020 Winners
Cumulus Green 2020 Winners
Product Design for Cumulus Green

Project complete

  • 3
    Winners
  • €10,000
    Total reward
  • Open to all
Just What We Need
Just What We Need
Product Design for jovoto

Project complete

    • Open to all