What is jovoto?

jovoto is the creative workspace of the future. We are a global community of creatives and designers who bring innovative ideas to global brands. When we brainstorm at internet scale, we call it crowdstorming.

Join this crowdstorm!

Sign up to become a member of our global community. Once you join, you can access this project by submitting your jovoto Pro application. We will review your portfolio within 24h. Looking forward to seeing your work!

Please see below for the Chinese version of this text
项目中文介绍请见下文

The Background
More and more Chinese consumers are discovering the joy and passion of baking at home. Whether they bake for themselves or their friends and family, consumers are buying small ovens and search for home baking items, especially on e-commerce sites.

The Challenge
Germany and Dr. Oetker have a long cultural history and tradition in home baking. In China this is a new trend. Together with Chinese design students we want to discuss and discover how this cultural phenomena can be transferred into Chinese culture by design.

We are happy to run this intercultural project for Dr. Oetker and excited to see an inspiring and fruitful intercultural exchange on the platform – to create the visual world of home baking in China, together. 

The Task
Create the visual world for Dr. Oetker’s home baking products.

The Prize Pool
There´s a total prize pool of €5,000 – divided into community prizes for the best designs as well as a client´s choice award of €2,000. 

If you do not have an account on jovoto yet, feel free to apply for this project here with your portfolio.

We are excited to see your ideas, and invite you to a great intercultural exchange in design.

 

背景介绍
越来越多的中国消费者开始对家庭烘焙产生了兴趣。烘焙迷们往往会购入小型土司机或者是电烤箱,并且热衷于在电子商务平台上寻找家庭烘焙所需的材料,为亲朋为好友或者为自己烘焙美食。

你的挑战是
在德国,家庭烘焙有着相当长的历史。来自德国有着百年历史的欧特家博士更为家庭烘焙注入多样化的元素。然而在中国,烘焙还是刚刚掀起的新潮。我们希望与中国设计专业院校的同学们一起探索讨论,如何用融合中国文化的设计来呈现这股的美食新潮流。

我们很高兴有机会能为欧特家博士开启这一融汇东西文化的项目,并期待在这一平台上能够收获激动人心的果实。最重要的一点是,我们希望与你携手,为欧特家博士在中国设计出家庭烘焙的主题视觉。

你的任务是
为欧特家博士家庭烘焙系列产品搭建主题视觉。

你将有机会
与社区内的其他的参赛者分享价值5,000欧元的最佳设计奖。如果你的设计最终被欧特家博士所采用,还将赢得价值2,000欧元的“客户选择奖”。

如果你还没有注册jovoto账号,请带着你的作品选集申请参与本次项目。

我们期待能够目睹你的创意,并邀请你在这一平台上,与不同国家的设计师分享你们的创意。