- the idea behind the crate is to offer something new with every bottle taken out and the possibility to easilly store or display the crate as a means of promoting art or advertisement. - the 12 piece puzzle could be changed, reprinted with every refilling of the crate, if it is so desired.- storage is display. Once folded, the crate can act as a painting or any other graphical element, advertisements, promotional art, hanging on a wall on the individuals home, or simply saving space in warehouses.- Coca Cola is a new experience with each bottle- Coca Cola is ART.
Coca-Cola Design+ Award