sharing an idea i had at lunch today, literally sketched on the back of a napkin.

it's a pull-out folding crate inspired by the classic form of the coca-cola bottle.  decorative piece resembles a coke bottle in its collapsed state, reinforcing the coca-cola brand; but pulls out to a four-compartment crate for 1L bottles.

hoping that i can actually develop this concept further.  anyone want to collaborate on the design?