Very simple, minimalist yet modern and contemporary design.
Practical to handle with grip on both sides and also in the middle allowing people with different strengths to lift it easily. Light in weight making is easy to shift around.
Inner brackets allowing firm hold of bottles, eliminating any possible accidents of bottles coming off the crate.
Very modern and contemporary design that would attract everyone to buy it and use it as a modern art piece in their kitchen or living room. Apart from its primary purpose to store coke bottles, it can be used as a small table to stack magazines, newspapers which makes it multi functional.
Material that will be used to manufacturer this reusable crate will come from Coco-Cola's own recycled materials, therefore cost of manufacturing will be lesser than what company has to pay to buy material. Possible to manufacture without any complicated shapes.
Overall it fits the brief, future design with practical benefits that everyone will love it. Hope everyone likes my idea.
More renders coming up.