The Crate of happiness
The crate of happiness

Solution

A simple but emotional idea. 

To express with a smile the happiness that Coca-Cola can bring, as well as maintaining its functionality: carrying, stacking, easy manufacturing.  

The unit is made from Polypropylene (100% recyclable), recycled plastic (100% recycled) and the use of an expansion process which involves adding an inert agent in the plastic in order to reducing the density. 

Easy design to make it easy to produce! 
This crate's concept is made for a near future in order to support progress that Coca-Cola made on the bottles manufacturing to run as a whole eco-friendly packaging. 

I made the choice to use a relatively large size, in spite of the inconvenience of weight, in order to strengthen the principle of eco-solution by encouraging the mass buying and sharing and by limiting the individual proportions.

However, and in order to be user-friendly, this concept will works with a small bottle size in order to satisfy the product range offered by Coca-Cola.
But keep in mind that the bigger the crate is, the bigger the smile is! 

For that concept, I didn't want to recreate the way a crate should be.

But I tried to work on the spirit between a crate's travel, and all the people who hover over it. 

From the factory, to the supermarket. And from the supermarket to the consumer's home. 

To add an emotional aspect, to all this resembling crates, I though that a big smile will bring the happiness that people are looking for. 

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