A simple but emotional idea.
However, and in order to be user-friendly, this concept will works with a small bottle size in order to satisfy the product range offered by Coca-Cola.
But keep in mind that the bigger the crate is, the bigger the smile is!
For that concept, I didn't want to recreate the way a crate should be.
But I tried to work on the spirit between a crate's travel, and all the people who hover over it.
From the factory, to the supermarket. And from the supermarket to the consumer's home.
To add an emotional aspect, to all this resembling crates, I though that a big smile will bring the happiness that people are looking for.