Reusable bottle crates are functional and valuable objects that have extremely long life span. However, it is true that most crates have little to no identity or character, since they are more focused on purpose and durability. I think that crates could be more desirable objects in terms of design. Coca-Cola�s bottle crates must retain the brands� identity or beauty while they still keep certain durability.

Here I suggest a new bottle crate for Coca-Cola.

I considered 4 key factors for bottle crates.

1. identity
2. durability
3. comfortable grip
4. stackable crates