project two: "coca-cola in the wood" the idea:
similar to project one is this design orientated on the thriftiness and the efficiency of nature. the here shown coca-cola box, makes an association to the forest with its trees an there branches. in a more realistic stylised and abstract character than project one, the branches enclose like a protecting jacket, the coca-cola bottles.
like a nest gives protection to young birds, so this lightweight construction surrenders and protects the coca-cola bottles inside her. the devoured branches are slender and therefore efficiently in the material consumption. the total weight is diminished to a acceptably maximum. to ensure the rigidity and the stability of the box, the branches are constructed in their 3. dimension keen enough. the material to use are normal plastics, fiber-reinforced plastics, carbon, or aluminium. the costly aluminium, that consumes a lot of energy during the fabrication process, assures thru its value a high recycling rate and makes it a coca-cola case high-value and not to forget easy to carry for the customer.
the "organic" package creates an "alliance" with nature and thru this is shows the closeness of coca-cola to nature and naturalness.