In this crate design, I wanted to focus on the multiple ways in which the crate is carried in its life. I decided to use the standard 1 liter bottle size but limit it to 4 bottles because I wanted the crate to be able to be carried with one hand. The handle was developed for the final customer and was inspired by baskets. The inset curves between each bottle is designed more for the merchandisers and those buying multiple cases. These indentations are proportioned in a way that it fits in the hands so that many cases can be carried at once and when putting it down, fingers are not pinched. The way in which the crates can lock into each other was also considered in the form design, both for when they have bottles in them and when they have been emptied.
Coca-Cola Design+ Award