The concept SIX+ is an adaptive crate system. You can easiliy connect several crates by hooking in one crate into the other. The system is optimized for different targetgroups like seniors, singles or families.
The sustainable construction of the crate saves material and storage place, which reduces co2 emissions. This also saves space for 12,5 % more coke on an euro pallet.
The opportunity to connect the crates will increases the transport security as well.
The crates are made of recycled crates and bottles.
The brand recognizability of the SIX + crate will be increased by integrating the Coca Cola Wave into the formal design. The wave itself is refined with rising coke bubbles.
The colors used for the crate are based on the traditional corporate identity colours red and white.Also other colour combinations for other Coca Cola brands like Coke ZERO are possible.
Coca-Cola Design+ Award