Intermixing of bottles of bottles in the crate at consumption area, result in creation of an additional step while refilling- segregation of bottles. If that can be eliminated, use of machinery can also be eliminated, which results in a greener environment. The overall process efficiency can be improved
Coca-Cola Design+ Award
The solution is prevent intermixing of bottles using the identity of coke..
The design is not just functional but also creates an emotional attachment with the product. The cluck sound generated while insertion and removal of coke will become a trade mark of coke
The de-snapping fingers (grip) is made of Polypropylene by gas assisted injection molding process.When the fingers are removed, the stacking of crates requires less space...there by lower freight and warehousing expenses...
for a greener enviorment..
The bottle chosen is 200ml glass bottle.since glass bottles can be filled again and again and is enviorment friendly than PET bottles