My this concept is also in the similar line of concept http://coca-cola.jovoto.com/ideas/21140 , with a different form factor and operational effeciency
A concept to prevent intermixing of soda bottles of various companies...by using identity of coke.
Intermixing of bottles of bottles in the crate at consumption area, result in creation of an additional step while refilling- segregation of bottles. If that can be eliminated, use of machinery can also be eliminated, which results in a greener environment. The overall process efficiency can be improved
The solution is prevent intermixing of bottles using the identity of coke..
The design is not just functional but also creates an emotional attachment with the product. The cluck sound generated while insertion and removal of coke will become a trade mark of coke
The de-snapping flaps is made of Polypropylene .When the flaps are removed, the stacking of crates requires less space...there by lower freight and warehousing expenses...
for a greener enviorment.
The bottle chosen is 200ml glass bottle.since glass bottles can be filled again and again and is enviorment friendly than PET bottles