Flexibag combines the benefits of a shopping bag with the stability of a crate. The 4 bottles act as a stiffening element for the flexible hull and can be fixed within the red hardplastic module. Flexibag is many times lighter than existing crates, thereby reducing material and transportation costs.
The "bag-crate" is completely multifunctional. When you buy one, you can easily store others products between the cola bottles. But even without any bottles flexibag can be used as shopping bag, which is robust, durable and is completely washable.
Coca-Cola Design+ Award