The Happiest Crates Ever
Coke Wobot is the coolest crate you've ever seen :)

Solution

// CHAPTER 0 � IN-TRANSPORT 

_ stackable + lightweight + waterproof (closed roof) + sturdy + easy-to-handle and carry

 

// CHAPTER 1 � IN THE STORE

_ wow, a super-attractive, limited, artistic concept crate

_ you can collect all of the different Wobotmates (red, black, white, silver and 6x1L, 12x0.5L, 4x2L)

_ perfect sales booster, because the sexy limited pack stands out in the store

 

//CHAPTER 2 � AT HOME

_ not simply user-friendly but it is a real friend of the user :)

_ easily customizable with the special plastic separators & stickers placed inside the crate

_ has a second life beyond its primary purpose

 

after-consumption functionality without iPad, because Every household needs containers:

_ to keep everything in order, organize and store things

_ more than just a box, but a limited edition of coke crate

 

enhanced experience with iPad + Free App, an interactive centre of happiness with multiple functionalities:

_ fun Wobot robo-creature with soul, it has character

_ living room / kitchen design product (digital-physical hybrid thing)

_ the coolest crate you have ever seen

_ fun-looking future design, friendly look & feel

_ video message centre

_ jukebox / boombox mode (empty Crate functions as an analogue amplifier)

_ Coke Wobot iPad App: is a good channel to interact + fun for the user with iPad Cam + Mic + any other sensors :)

 

// +1 IDEA � NOT ILLUSTRATED YET

_ we print short stories / comic strips about the world of Wobots on the flipside of the label on each Coke bottle (like Donald Bubble Gum in the 80s)

 

// MASS PRODUCTION + SUSTAINABILITY AND FUTURE-PROOF CONCEPT

_ practical, user-friendly design

_ sturdy, yet lightweight plastic structure

_ holds 6x1L bottles + the mates 12x0.5L + 4x2L (scalable idea for various packs)

_ made of bioplastic

_ re-usable construction

_ Wobots are stackable, so you can create a totem at home

_ has a small pocket for an iPad, that will give it a purpose beyond its primary function and turn it into a living creature with a tiny digital personality

_ from feasibility point of view this concept is doable, we consulted with the necessary specialists 

_ the Wobot iPad app also works in itself, without the crate and is an additional communication platform for Coke

 

 

Creative Concept by Sekond x Hitchaik � all rights reserved CarnationGroup

_ designer: http://www.flickr.com/photos/sekond

_ ideaowner: http://www.carnationgroup.com/about/people#Krisztian-Toth

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