SLIM
A simple design which the focus on the product.

Solution

SLIM deals with the consumer´s needs of tomorrow.

Consumers more and more tend to an urban lifestyle. Due to its reduced weight and less space requirements, SLIM`s compact design fulfills the needs of a modern living space.
Because of its simple design, the product gains more attention. The bottle is situated in the holder and gets stabilized by the curvature on the crate´s ground. Consequently, the bottle
seems to be floating and creates the impression of being important. The bottle is fixed on two sides: around the ring of the bottleneck and the deepening on the bottom of the bottle which is stabilized on the dome of the crate. In order to take a bottle out of the box, you have to lift it a bit and slide it to the side.