Create Your HERO!

Food ordering is a fast growing market in Germany where people start ordering food more and more online. Lieferheld.de (translated “Delivery-Hero”) is a very convenient online consumer service that allows you to find the delivery service in your vicinity very quickly and very specifically.

The benefits of Lieferheld for the Customer
Lieferheld enables you to conveniently order food (such as pizza, sushi, etc.) on the Internet. It is reliable, easy and free to use and offers a huge selection of all kinds of cuisines that offer home-delivery. Ordering food online is better than ordering via telephone: You get a complete overview of all restaurants that deliver to you – no more collecting flyers and no more annoying telephone calls are necessary. And if you have no cash, you can still order and conveniently pay online. The quality of the restaurants is visible through the comments and ratings of people who tried them. It is also easier and more binding to be able to note special requirements (e.g. no anchovies, no garlic) in your online order. Ordering fresh food via Lieferheld is a better, healthier experience than eating frozen food - I can indulge myself a bit. Lieferheld offers a transparent order process and delivers food reliably. Everything is done online but still Lieferheld is available via phone if you happen to need help.

The benefits of Lieferheld for restaurant owners:
For restaurants, Lieferheld generates additional orders and they only pay if an order comes in. So Lieferheld is additional revenue with no risk and no commitment.
Lieferheld is a trusted partner for restaurants and make them a Delivery Hero, too. Online food ordering is the future for restaurants; contrary to traditional marketing such as Yellow Pages or Menu-Flyers, it is purely performance-based.

Goals:
Lieferheld.de is new to the German market on which others like pizza.de are already active. The ambition of Lieferheld.de is to bring online food ordering to the mass market and to become the number one consumer brand in the area of food delivery services. To achieve this goal, on the one hand restaurants have to be attracted to join the service on the other hand consumers need to use it.

Lieferheld.de will soon relaunch its platform with new state-of-the-art technology and Lieferheld wants YOU to design the hero!

Create your Delivery Hero!
How does he look like and act, what is his claim, what does he stand for, who are his friends, who are his enemies - what is his world like?

You are completely free to choose how you want to present your delivery hero: From pure sketches and illustrations to a complete video-story - everything goes as long as it gives a clear impression of your delivery hero.

Please have a look at the video briefing as well.

Consumers.

• consumer-centered, service-oriented
• memorable and different
• reliable and transparent
• fun and humour

• Your delivery hero must be able to be presented in online and print media, TV and radio
• It’s appreciated if your delivery hero can be featured in the “real world” as well - e.g. for promotions
• There are no brand guidelines that have to be followed!

Click on the following links to download working material and additional information related to the project.

• Logos