Food ordering is a fast growing market in Germany where people start ordering food more and more online. Lieferheld.de (translated Delivery-Hero) is a very convenient online consumer service that allows you to find the delivery service in your vicinity very quickly and very specifically.
The benefits of Lieferheld for the Customer
Lieferheld enables you to conveniently order food (such as pizza, sushi, etc.) on the Internet. It is reliable, easy and free to use and offers a huge selection of all kinds of cuisines that offer home-delivery. Ordering food online is better than ordering via telephone: You get a complete overview of all restaurants that deliver to you no more collecting flyers and no more annoying telephone calls are necessary. And if you have no cash, you can still order and conveniently pay online. The quality of the restaurants is visible through the comments and ratings of people who tried them. It is also easier and more binding to be able to note special requirements (e.g. no anchovies, no garlic) in your online order. Ordering fresh food via Lieferheld is a better, healthier experience than eating frozen food - I can indulge myself a bit. Lieferheld offers a transparent order process and delivers food reliably. Everything is done online but still Lieferheld is available via phone if you happen to need help.
The benefits of Lieferheld for restaurant owners:
For restaurants, Lieferheld generates additional orders and they only pay if an order comes in. So Lieferheld is additional revenue with no risk and no commitment.
Lieferheld is a trusted partner for restaurants and make them a Delivery Hero, too. Online food ordering is the future for restaurants; contrary to traditional marketing such as Yellow Pages or Menu-Flyers, it is purely performance-based.
Goals:
Lieferheld.de is new to the German market on which others like pizza.de are already active. The ambition of Lieferheld.de is to bring online food ordering to the mass market and to become the number one consumer brand in the area of food delivery services. To achieve this goal, on the one hand restaurants have to be attracted to join the service on the other hand consumers need to use it.
Create Your HERO!
What does your ideal delivery hero look like?
What does your ideal delivery hero look like?
Background
Task Definition
Lieferheld.de will soon relaunch its platform with new state-of-the-art technology and Lieferheld wants YOU to design the hero!
Create your Delivery Hero!
How does he look like and act, what is his claim, what does he stand for, who are his friends, who are his enemies - what is his world like?
You are completely free to choose how you want to present your delivery hero: From pure sketches and illustrations to a complete video-story - everything goes as long as it gives a clear impression of your delivery hero.
Please have a look at the video briefing as well.
Target Group
Consumers.
Tonality
- consumer-centered, service-oriented
- memorable and different
- reliable and transparent
- fun and humour
Mandatory requirements
- Your delivery hero must be able to be presented in online and print media, TV and radio
- Its appreciated if your delivery hero can be featured in the real world as well - e.g. for promotions
- There are no brand guidelines that have to be followed!
Download material
Click on the following links to download working material and additional information related to the project.
I am super excited about this contest! I am looking forward to what kind of 'Delivery Heros' we will see!
Check out the video Briefing in this Blogpost! http://www.jovoto.com/blog/2011/02/spider-man-batman-and-delivery-hero/
Everyone should check this video out! It is a fun video and you get to hear what Lieferheld.de wants, from them!
hey cassandra! can you get us a photo or two of the real life delivery vehicle? some of us would like to develop our concepts close to it. thanks.
Hey - I am in the process of finding out but I am not sure yet if they have a delivery vehicle. I will let everyone know though when I do. I should know by tomorrow morning.
As promised guys: No, there's no Lieferheld Vehicle as such. Lieferheld only organizes the ordering via mail, but then each restaurant is responsible for their own packaging and delivery.
Hope that this helps!
thanks for researching that cassandra. it may change the way we present our ideas from now on.
Many entries look like copies of characters in some films: XMEN, SUPERMAN etc.. Is it what the client is asking for? Or schould we habe the bring some thing new and creative. What about A NEW HERO that fits to the brand?
the jovoto community tends to vote for safe ideas they've seen before in one form or another. so copies of characters are the best strategy to win.
I feel that sometime people may reference what they know. I understand what you are saying Theographix but there is a large amount of entries that are not referencing DC, Marvel or any other comics. And Teigan please be kind remember that your concept is still based from the idea from a comic as well. Sometime you can reference and it is not a bad thing to do. They are great ideas. Thank you to the both of you though for being honest. : )
i wasn't criticizing the community as much as the rewards system jovoto has set up which inevitably produces a narrow set of ideas. the community is just recognising the pattern and reacting to it whether consciously or subconsciously.
the smiling faces have no depth without a frowning face for contrast.
Hey everyone - Just a reminder that the submission period for the contests ends tomorrow ( tuesday) If you have any last minute updates get 'um up. Looking forward to seeing everyones final entries. Everything is looking great! Congrats to those who have been working on everything so far - there are some great delivery heroes out there ready to attack hunger! : )
oh mann, die ersten 10 oder mehr haben alle das potential umgesetzt zu werden... gut das ich das nicht entscheiden muss... :D
Thanks you guys for making this contest so much fun! I hope you all enjoyed it! Congrats to all of our winners. You all did such great work, everyone did : )
hey congrats, great work. Even my favorite, on place 10, is from the idea and design top.
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