hilf mir!
trouble? send out the call to lieferheld.

Solution

we can send up real life spotlight and skywriting signals in major cities to generate public  interest.  there will also be a signature musical motorcycle horn which announces a delivery.  all lieferheld ads will be disguised as news stories.


while i understand the brief, i don't think it is wise to reveal the hero right away. we should show fake interviews of people talking about the hero. he is always gone by the time the customer answers the door, and a pimple faced teen is there to finish the job.

the hero's arch enemy is an aggressive news reporter who wants to expose his identity.  the police consider our hero a vigilante and suspect he is breaking traffic laws.  they sometimes conspire to trap him.

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