The idea is based on the fact "Lieferheld offers a great variety of meals, they cater for all tastes".
This situation is translated humorous and uncommon. A hero is always half one meal half the other. A culinary chimera, so to say. The idea can be developed further: different heroes/characters can be created as well as their environment and relations to each other. Some kind of own comic for the LIEFERHELDEN is born.