Create your own tradition

Create inspiring designs to be used on the Henkell 2018 Limited Edition bottle. €10,000 prize pool

Create inspiring designs to be used on the Henkell 2018 Limited Edition bottle.


The Henkell brand is one of the best known sparkling wine brands in Germany. Founded in 1856, Adam Henkell created sparkling wine in combination with his French cuvée expertise and German craftsmanship. The brand quickly became a global player and is now available in more than 100 countries – and to this day, every single bottle sold worldwide is produced in Wiesbaden.


Create inspiring designs to be used on the Henkell 2018 Limited Edition bottle.

Henkell is perceived as a high quality brand with a very strong traditional character. 
Therefore the key challenges your design should tackle are:

  • boosting a modern perception of the brand
  • infusing the brand with a spirit of innovation
  • increasing the overall attractiveness of the brand 


  1. Additional sales in the period of the Limited Edition point-of-sale promotion
  2. Increased attractiveness for a younger audience
  3. Selected content from the active project will be promoted in Henkell digital channels (website, social media)

Challenge Details

Here are five critical points to help you come up with the best design for this challenge: 

Use the visual guideline: Design the sleeve and capsule of the bottle  –  NOT the bottle!
Your designs may only go on the PINK surface (SLEEVE + single-coloured CAPSULE).

The “Project Kit” includes the design template which shows you exactly what areas on the bottle you must design. It also includes key terms and descriptions of existing graphic elements. 

Your design should build a bridge between traditional and modern values.
The current international brand campaign revolves around challenging and re-defining the established rules an old antiquated world in a playful and pleasant way. Henkell's motto: "Don’t take yourself too seriously and create your own traditions!"

Using this motto as your cue Henkell wants you to come up with inspiring new designs to boost the modern spirit of the brand.

It’s also helpful to consider the brand claim when developing your design concept.

  • The German claim is “Henkell. So prickelnd kann trocken sein.“.
  • The international claim is „Henkell. Making life sparkle since 1856.“.

Create an eye-catching design to generate point-of-sale impact but remain true to the brand.
It is very important that your design reflects the traditional brand character to some degree.
Think of it this way: You’re giving the design on the Henkell bottle a makeover and adding some new aspects to the personality and how people perceive it – but the personality itself should not become entirely different!

Explain the thinking behind your design
What is the big idea behind your design?
How does it create a “new individual tradition” while staying true to the brand’s roots?

Use the brand colour code
Henkell typically communicates in a quite a  glamorous, sparkling, sensual and festive way: with golden, chamois, carmine red, masson green and black colours. Use the “Henkell Trocken” bottle in the Project Kit for colour references.

Design elements / guidelines:

  1. Design the sleeve packaging, which will be shrink-wrapped around the bottle between the neck loop and the bottom of the bottle. See the “Project Kit” for visual guidelines.
  2. Colour adjustment of the single-coloured aluminum capsule (golden, chamois, carmine red, masson green and black colours). Use the “Henkell Trocken” bottle in the Project Kit for colour references.
  3. DON'T design the area where the front and back label are, as well as the Henkell Red Ribbon and neckloop. 
  4. No thematic limitations 

When you submit an idea on jovoto, you will be using an upload template with very specific requirements. So, before you even start designing, first check this idea example, to see in one go what you need to create for this challenge.

Target Group

  1. Females between 30 and 59 years of age with an average net household income of 2.000,- EUR+, who are sparkling wine consumers, conscious about brands and quality, value and pleasure oriented, hospitable and interested in a contemporary, glamorous lifestyle 
  2. Males and females between 25 and 65 years of age with an average net household income of 1.500,- EUR+, who are sparkling wine consumers, conscious about brands and quality, value and pleasure oriented, hospitable and interested in a contemporary, glamorous lifestyle

Ideally your design will appeal to both target groups – but the focus should be on the more feminine Target Group 1.

Desired Brand Perception

  1. Additional awareness/excitement and shelf impact at the point of sale
  2. Trial purchase acts
  3. Innovative, modern and attractive consumer perception of the brand
  4. Consumer perception as a contemporary brand in the sparkling wine segment

Do's and don'ts


1) The design needs to be derived from the brand related colour worlds of gold, chamois, carmine red, masson green and black.

2) The design needs to combine the festive, high quality imagery of the brand  with a contemporary/trendy, attractive and appealing sleeve/single-colored aluminum capsule artwork.

3) The design can pick up on the mood of the current brand communication, such as party situations, good times together, celebration, confetti etc.

4) The design needs to reflect the high quality demands of the product

5) “Tradition is never boring as long as it’s interpreted in a contemporary way.”


1) No further emphasis of the golden lily!

2) No outdated, antiquated sleeve designs!

3) No sleeve finishing possible, such as imprints, embossings etc.

4) No processing of metallic colours, matt colours or transparencies possible

5) Sleeve/ single-coloured aluminum capsule design must be created with a maximum of 8 (custom) colours

Success measurements

Your design will be evaluated based on two criteria:

  1. Technical feasibility: Look at the Do’s and Dont’s and follow them!
  2. Overall brand fit: Aim for the right mix of established brand and a new inspiring design direction. 

Helpful links

Important notes

Additionally: Some topics of what you should be aware of in this specific project – read the Project Terms for more details.

  • Removal of Ideas: Submissions might be immediately removed from the platform for possible legal infringements by jovoto. Revised ideas may be uploaded again.
  • Communication: Throughout the submission and rating phase, submissions may be shared by jovoto and the client on their communication channels.
  • Third-Party Material/Sources: Please submit ideas
    • for which you own and are able to exclusively transfer the full copyright and image rights
    • or otherwise ensure that you have noted any and all third- party material you used – including the source where it can be found. This refers to all aspects of the submission, meaning not only visual components, but also informative content. Please cite the source/articles of your informational claim.
    • Read all about original work and how to use inspiration material in order to create original work here (“Third Party Material 101”) and in this blogpost with community member CrossTheLime. 
  • Refinement: In case your submission is chosen as a Client Award, you agree to make possible revisions during a Refinement Phase (calendar week 8/9). This means eliminating all third-party/creative commons material and incorporating minor adjustments from the client.  
  • File Format: In case your submission is chosen as a Client’s Award, you will need to supply open layered file formats as well as printable formats (with 300 dpi).

Timing & Awards


How will the winning design be chosen?

  • The most amazing designs (5-10) will be selected on a shortlist by the client.
  • These designs will go through a quick Refinement Phase (calendar week 8/9) (see "Important Notes” section).

Each design which goes on the Client Shortlist or in the Refinement Phase will earn from a total pool of €3000.

  • After the refinements, 3-5 designs will be picked by the client to go into a public voting in March 2018 where all Henkell fans can support their favorite design. The most voted design will be the final winner, meaning that it will be produced as the Henkell Limited Edition 2018 and will earn an additional €3000.

The deadline to have your submission be considered for the Halftime Awards is Tuesday, January 16th, 2017 at 23:59 (Berlin time).

Legal Overview

Here is a brief overview of what is particularly important to be aware of:

1. When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.

2. There is a three month exclusivity period:

  • in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
  • in which you ensure that the client is able to exclusively license your design.
  • after which you may offer your submission to others and publicly display it (without the clients logo).

3. Please ensure that you have noted any and all third party material you used - including the source where it can be found.

4. When uploading an idea you agree to jovoto's general terms of use as well as the specific project terms (see under the brief).

5. The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that the client wishes to license your design.

6. Please carefully check and review your submission and the attachments before uploading them - they can only be deleted within 24 hours.

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear Creatives,

A big THANK YOU first from our client for the 80+ submissions in only two weeks! Plus, thank you for all the constructive conversations and genuine interest!

With three weeks left for submissions, this is what you need to know to take your ideas to the next level (already knowing what you know from the brief, of course):

1. What is your Limited Edition’s story that says “create your own traditions”?

It is essential for the client that your design fits their motto: "Don’t take yourself too seriously and create your own traditions!" (understand it better by checking out the two ads in the “Project Kit”). That’s because once they have the final design, they need to advertise it to sell it. Make their work easier and convince them to pick yours, by aligning it with their brand. Use the Solution section in your presentation to share the story behind your idea. You can even imagine a quick potential ad instead - it works just as well if not even better.

2. Match Henkell with high quality designs

Next to a high quality concept needs to also be a well executed, fine design - to match the high quality product. Time spent on that is appreciated by the client.

3. Modern, contemporary designs!

It’s 2018 and what is modern today is different from yesterday. Make sure to get inspired from the most recent sources. Here’s just one to get you started.

4. Go variety!

The client likes the variety of themes, execution techniques and ideas. Keep them coming!

Let’s now congratulate the two Halftime Award winning submissions:

HB by Oleksandr Galeta

A very well executed minimal design, which therefore indirectly communicates value and quality for the product as well. The concept is very clear and plausible. And the curtain of (minimal) bubbles is not random, but follows a clear movement method which is easy to grasp.

Royal Garden by Zdralea Ioana

The design offers a different way of visually representing flowers, with an effect of sensuality and glamor,  - while also modern. Not an easy balance to get! And well on brief.

So, there you go! Have fun creating!



Show older comments (55)

Hi everyone,

Welcome to 2018! We want to celebrate the start of the new year with all of you in style with a fresh glass of Henkell and with an exciting challenge.

The challenge in this project is to create inspiring designs to be used on the Henkell 2018 Limited Edition bottle.

Please note that this is a design ON the bottle (sleeve and single-coloured aluminum capsule) and not of the bottle.

Before you even start brainstorming for an idea, before you even touch your pen or mouse - make sure to read the brief AND the Read before you start!. It will save you a lot of time later on!

I wish you a lot of fun! I am happy to ride this ride together.

For any questions I am here - drop me a PM (private message) or leave a comment. Diana

What a beautiful and exciting project! =) let's celebrate the new year start! best wishes to all :)

Hi Diana! What a great project to start the year with! :) I only have one question. Maybe i missed something, but is there a limit to the number of ideas we're allowed to post?

Great to hear that, Tina! And thank you for your question. There is a limit of 5 submissions. ;)

Hi Diana. Can you clarify the color usage directive. I understand using "the brand related colour worlds of gold, chamois, carmine red, masson green and black" as stated under "Do's". Then it's stated under "Don'ts- "design must be a maximum of 8 (custom) colours" (Although, this sounds like a "Do"!). And also, "No processing of metallic colours, matt colours or transparencies possible". Although, It appears that the gold colors used on the current label and neck wrap is a metallic gold. And on the sample label flat provided (abstract gold design) it looks like a spot varnish was used to create shiny and flat color areas. Is that true?
Are the eight (or less) custom colors that we choose- to be solid? Can we use gradations? Also designs that use the bottle color as a background color, so it looks like the design is printed on a transparent sleeve- that's NOT possible? So the transparent look would actually be printed the bottle color? I hope my questions are understandable.
Thanks for clarifying this information.

Thank you for the awesome questions, tcurtisart. First, let me clarify the following: the capsule and the sleeve have different printing properties. The capsule can only be in one color and this color will end up most probably appearing metallic because of the fact that it is, as you know, made of aluminum and hence the result. However, the exact result will be tested by the client when there is a winner and they will make printing prototypes. So just do your best knowing all this and it should be fine. The sleeve indeed cannot support "processing of metallic colours, matt colours or transparencies" and other special printing effects. That is because, as you know from the Project Kit, in the actual production the sleeve (unlike the label or neck wrap) will be applied on the bottle by using heat. Hence, heat destroys such effects. You can use gradations on it, and you can use the bottle color as background color if you wish to. ;) The sample design was 2017's limited edition - which considering that it was based on an actual painting by Robert Weber, the power of the gold color came from the graphic and not from a special printing effect. If there anything else left unanswered or if you have further questions, fire away. ;) Diana

Hi Diana, Happy New Year- by the way! I was wondering if it would be possible to get a jpg or png file of the front and back labels. And if those were in proportion to the the gold label sample from the project kit, it would be that much more useful. The labels would really help in visualizing the design area on the on the flat label. If you know what I mean? Also, is it possible to use a photo image (CMYK) within a design? Thanks!

Thank you for your request, tcurtisart. I will get back to you asap with an answer. Why would you want to use a photograph? As you know, there is a Refinement phase if your design gets shortlisted and that means eliminating all third-party/creative commons material. So a photograph doesn't make sense unless it is shot by you. Does that answer your question?

It should be possible to save them yourself from the PSD file, since the graphics are layered. Did you try that?

Hello, Diana! It's great to kick start 2018 with such a wonderful project extreme challenging! Reading the briefing for many time, i quite directionless in many thing First, no theme. Very hard for me to be start with a blank mind? Any references? Pinterest board? The Facebook and Instagram provide the feel of the client wished for the limited edition. Are they wishing the limited edition to look more abstract? Poetic? Artistic? Secondly, no transparencies. Can you emphasizes more? Does it means we need to create a background in which need to be visible and solid? Something to wrap around the bottle which is not transparent? Third, Target group. Do we had to choose one? Because in the submission pages, there are no selection for us to tick. Lastly, the colors. Any colors code? Or we can just create the colors we feel the best according to the brand related colour worlds of gold, chamois, carmine red, masson green and black. For example, Gold in different tones to give a 3D Form? I had uploaded my first and second slides The third is about the varieties colors, in which i still working on. Is it a must to have that third slide? And are we allowed to upload more than three slides, to tell where the inspiration is coming from and show the development of our idea? I have submitted my idea but, very unsure about it meeting the client's requirement.

Hi there Lee, I am happy to read your exciting words. Thank you for your questions! First, yes, no theme. That's because yes, you are free to choose what you like best. Why is there no theme? Because the theme is not as important as the Henkell’s claim (“create your own traditions”). As long as you have a great concept / story for your limited edition that fits this claim, and as long as your design supports it, you are done! Second, about transparencies: yes to all your questions - there must be a solid wrap basically. Third, about the target group: it is clearly stated in the brief that your design needs to appeal to both target groups – but the focus should be on the more feminine Target Group 1. Fourth, there is no color code because you can indeed choose whatever tone you want of the five Henkell colors. So, yes, gold in different tones to get a 3D shape. And fifth, more than 3 slides is not possible. The third one is optional, so, yes, you can publish your idea without that slide. And you can add that later if you wish so. So, see? You got almost all of them right. ;) Looking forward to check out your design, Diana

Don't miss: the deadline to have your submission be considered for the Halftime Awards which is in 11 hours – January 16th, 2017 at 23:59 (Berlin time).

The valuable insights from the Halftime Feedback with the client will be shared with you on Thursday, January 18th.

If you have any questions for the client, please send them to me or write a reply to this comment in the next 24 hours.

Have fun!! Diana

Hi Diana, I have a question. I just entered the contest with one idea and I couldn't save the third party material link. The error says the link is not good but I checked it and works for me. This is the link if you can help me:

Actually I had the same problem, I had to add the link twice to be able to upload.

Hi there Alexandra and Emese, I am sorry to hear that you've been having troubles with adding third party links. I will get in touch with each of you via private message. Cheers, Diana

Emese, I actually tried to add the link several times with no success...:(

Dear Creatives of the World,

I know you are all working hard on your designs. And that's why I am here with a huge TIP for you: a design without a strong & clear concept aligned with the brand – is only something nice to look at – and that's not enough in this project. If you want your design to stand out, make sure that it is related to Henkell’s claim (“create your own traditions”). In other words, what is your limited edition's story that encourages the customers (target group) to "create their own traditions"? Write it in the Solution on the first slide.

And thank you for your submissions before and after the Halftime Awards deadline. Tomorrow, after our call with the client, I will share with you their valuable feedback and insights.

In the meanwhile have an awesome day, and see you tomorrow! Diana

Ps: If you are unsure what the claim means, check out the two ads in the Project Kit. ;)

Diana, from the ads of the kit what I interpret is the concept of breaking the rules. Breaking the rules can not become a tradition as long as the new language is assimilated by the target audience. Surely it is a provocation that can become fashion if communicated in the right way. I can not image a tradition without the life experience needed to transform something in a tradition. Is it the brand that wants to break the rules or the client holding a bottle of Henkell in his hand to fill out of rules?

Good question, Davide ,) Imo, it is quite a challenge to bring it to one point, because it is a wide field and can be interpreted in many ways and always belong to the point of view. It has an philosophical aspect and which one is the Henkell way or custumers`? I think, breaking rules it is very individual and diverse, and....much more and then "What will be an own tradition... and how to interpret "don´t take yourself too seriously"... Puh

I have to say I feel the same way about the task as Davide. Henkell's current campaign is rather about breaking rules/questioning traditions than creating new ones. Maybe the client is rather talking about making your own rules than creating traditions. As Davide said, a tradition is something that has to grow over time and cannot simply be created ad hoc. Also, having the target group in mind, doesn't the claim 'creating your own traditions' automatically challenge the older generation since it has a rebellious tone to it? To me, the claim separates the older people from the younger ones which makes it difficult to include them all in one design. It would be great if Henkell had some more insights on this in their feedback! : )

This is a really cool conversation. Basically, Henkell is questioning the rules and by questioning them, automatically new rules (traditions!) are created. Is it the brand that wants to break the rules or the client holding a bottle of Henkell in his hand to fill out of rules? It is all about the customer who holds the bottle who is breaking the rules. The brand is just opening the conversation. But the focus is all on the customer. It is quite a challenge to bring it to one point, because it is a wide field and can be interpreted in many ways and always belong to the point of view well said - this is your opportunity to bring in your point of you, your own individual creativity and experience of life. To me, the claim separates the older people from the younger ones which makes it difficult to include them all in one design Well, the brand has to advance. Since it is a very old brand, it cannot stay forever with the same (much older) target group. So, how do you go modern (hence, stay relevant to today's world and the newer 30+ generations) while keeping your tradition? This is one way. And if you look at the ad, it is rebel, but educated and informed-rebel, not childish, not silly. It is all pretty elegant and confident. I hope this clarifies things a bit more, and answers most of your questions. Diana

Diana thx a lot for your feedback! This will help.

Dear Henkell Creatives, the Halftime Feedback is here!

Make sure to read it! It will help you assess and update your designs. Also I bet you are curious who the two Halftime Award winning submissions are (€250).

But before that - a huge THANK YOU from the client to you all for your participation in all forms (by submitting designs, giving helpful feedback, upvoting comments etc etc). You are the best!

Three weeks to go! Go go + have fun!

Ps: Please show the full standing bottles on the main visual (first image), just as in the template. ;)


Hi Diana, when will come some individual feedback from client to some submissions, uploaded till half time feedback. Because I feel, it still an open field, when I look at the 2 winners, as the ideas/ concepts are very different, imo :)

There is more feedback on ideas coming in from today on.

Thanx a lot, this was fast and very helpful ;)

So many great designs here :) I would engage everyone to get through all sites again and also have a look at the updates which where made. The developments are also very good and it is worth do votes and give some more stars for the works :) For all the new ones here: We are a friendly community which will give constructive feedback to each other and also honest votes. At least the client will decide, which design he wants and from my experience the votes on jovoto will not have a big weight for his decision. So stay fair and have fun! Good luck to all! :)

Hi Jovotans i need some help, i opened the henkellsleeve measurements files..but still can't understand where to center the illustration theme.. It would help if we could see the front and back labels on it don't you think? Is the front of the bottle the 136,5x199mm box at the henkellsleeve measurements file where i have to center the illustration? If you look at Henkell Project Kit.pdf 3rd page looks like the artwork regarding the 136,5x199mm box we see at the right side of page, doesn't fit exactly the front side of bottle..The question is whats the area of the front view of the bottle and the center of it. If anyone could help would appreciate it.

Best Sofia

Hi Sofia, I also tried to find out more accurate info on the label placement without much luck (comment above). You're right about the area you indicated from the sample. So comparing between the flat sample and the actual bottle it's on, you can pretty well guesstimate the placement for the front label. The back label is more problematic. The seam of the sleeve doesn't appear to meet at the center of the back, so I think the back label would overlap both ends of the flat design. I wish the flat labels (front and back) would've been included on the gold label sample, that would've cleared up any questions. I hope that helps! Good Luck!

I feel the same way about this as you guys... it's a bit of a "guesstimation". ;)

Thanks you both. i asked Diana if the client could add at henkell_sleeve measurements file the labels (front and back), the neck loop and red ribbon..Also some guides horizontal and vertical that make clear the front side and back side of the bottle..

Will get back to you with news on the measurements asap. ;)

Hi there, I am back with news. It turns out that the labels can be a bit flexible, so working with a "guesstimation" is more than enough. For the winning design the client will adjust if necessary slightly the design for production. Cheers, Diana

thank you very much dear Diana :) Hugs

Hi! everyone i'm afraid i've arrived a little late to the contest but i want to know if i can still upload an idea of mine?, also i wish somebody could explain me a little bit more about the "Don'ts" of the project it says something about: "4) No processing of metallic colours, matt colours or transparencies possible", i don't quite understand this statement, i'm a bit confused because i see a lot of designs with metallic colours.

Thank you in advance! (:

PD. excuse me if i used a bad english i haven't been practicing u_u

Welcome, Estefany! You are not late at all. ;) You can still submit until Feb. 8th. The statement means that for the sleeve special printing techniques (such as metallics and matt colours) is not possible, and also the sleeve cannot have transparent areas. That is because due to the heat that is applied to the sleeve when it is put on the bottle, such effects cannot hold. If you see some designs that looks metallic or matt or even transparent, that is thanks to the graphic content - and not to a special printing technique. The capsule can look metallic - that is because it is made of aluminum, and that gives it usually a pretty metallic look. Does that help?

Yes Diana! You're very kind, thank you so much! I thought that, but i needed a little more explanation for further doubts, thank you again! im all in! (:

Hi everyone,

A quick reminder: all the images that you need to upload must have a landscape format with a side ratio of 3:2 and a minimum size of 2400x1600px! If you have other image sizes, your idea presentation will not look good.

And that would be such a pity considering all the time and passion you've put into your concept and design.

All the best from Berlin, Diana

Hey fellow creatives, check out the Chandon Limited Edition Winter Collection champagne packaging for some extra inspiration-

Awesome! Thank you for sharing, tcurtisart!

Hello everyone, I am Katrin and I am new to this platform :) before I start to develop and submit my own design, I have one question that really isn't clear to me. Scrolling through the ideas and reading the solution descriptions really makes me question whether the concept of "Create your own tradition" has been understood by the community.

I looked at the Half-time winners and I think here the issue starts. For example, while Royal Garden by Zdralea Ioana is without doubt an elegant and beautifully executed submission that I am sure appeals to a wide (and particularly feminine) audience, where is the communication/concept? I find it interesting to see that the client has picked it as a halftime favourite because it 0 conveys what they stated in the brief? The tradition of giving flowers as a gift is not enough for me - there is nothing revolutionary/breaking the rules/individual about it? Flowers and don't take yourself too seriously also doesn't link? I mean after all it looks stunning, but is that what the client wants? Ultimately this choice sets a direction for new designs so I am very unsure of what to submit. Should we all discard the concept and instead create something that is just beautiful? This would make Henkell just another boring sparkling wine on the shelves with floral pattern. Sorry for all the questions but I feel the objectives are not clear and I feel the client has set a wrong signal/direction to follow. Maybe you can help me out and clarify. Thank you :)

Hello Katrin , first of all thank you for making my design another boring sparkling wine with floral pattern .. It means a lot :)
Second , my concept was not about the tradition of giving flowers , this is another submission. It is about the tradition itself - about bringing a classic into modern times . So it's not revolutionary , being a classic , but it does break the rules of using classical colors. I'm waiting also for Diana's answear.

Dear Katrin, thank you for taking the time to share with us your observations. I will do my best to help. First of all you are right, many of the submissions so far have not yet taken the time to really understand the concept "Don’t take yourself too seriously and create your own traditions!". However, this percentage has improved after the Halftime Feedback and my ongoing feedback on individual ideas, and it is still improving. That being said, before the Halftime Feedback the percentage was even much much lower (which is fine, we all learn by doing and reassessing), so it wasn't easy for the client to find too many designs who did not only have a great design from their perspective, but also an aligned concept (with the claim). The "Royal Garden" submission did offer enough content concept-wise to pick it as one of the few and hence also award it. The project has been evolving, many submissions have and are continuously been updated.

As mentioned in the brief and the Halftime Feedback, there are no thematic limitations. The client picked what they have picked design-wise based on the execution and alignment with what the execution should visually communicate. That doesn't mean that the client is desiring more flower submissions. Which is great news, because that means that you have the freedom to pick whatever theme you feel is most fit for this limited edition. Looking forward to see your design! :) Diana

Zdralea Ioana, your design really looks stunning but lets face it after all it lacks context which by definition makes it just an artwork. My question to Diana was simply whether a purely aesthetic approach is generally accepted by the client. I am new here so I don't know how things work - they chose you as a winner so ultimately this signaled what they want. And the community seems to agree with me that objectives aren't clear on how clearly the theme has to be presented.

And Diana, thank you for clarifying, it makes a lot more sense now and I will start working on my design. Still I wonder, I see you commenting a lot on people's submissions something along the lines like: "The client really likes your work" (which seems to be an unusual honour) and in the same sentence "but where is the link to the theme?". Isn't that a contradiction itself? They like it but it doesn't communicate what they want?

I am happy to hear that, Katrin, and I am looking forward to see your submission. I wish you lots of fun creating! It is no contradiction at all. It just means that the submission has potential because the design is appealing, but there might be other things to work on (such as concept, colors etc.). All with good intention, :)

Dear Creatives of the World,

We have entered the last 10 days from this challenge! Wow! Time flies! The client team is enjoying seeing your new ideas and updates coming in each day. They already want to send you a big thank you for your work & dedication. And they also have two tips for you to consider:

One, Red and green capsules usually get associated on the market with fruity sparkly wine. If your design (especially if it is your main design) has a red or green capsule, please change it to one of the remaining colors. If you want to also keep available the red/green colored capsule design, you can add that to slide 3 as a color variation. ;)

Two, Offer a visualization of your full bottle design on a quiet and contrasting background (i.e. ideally black, white). Busy or non-contrasting backgrounds make it very hard for the client and surely for the community as well to see the actual Limited Edition design as it would appear on the shelves.

Here you go. Happy creating! Diana

ONE WEEK LEFT! How exciting! Keep'em coming!

Presenting your idea is just as important as your design and concept. To make the best of the jovoto presentation template for your idea, make sure that all your images have a landscape format (with a side ratio of 3:2) and a size of 2400x1600px!

And place your designed bottles on a quiet and contrasting background (i.e. ideally black, white). Busy or non-contrasting backgrounds make it hard for your design to be separated from the background!

Have fun creating! Diana

I'm sorry, I can't understand in what time is it finish? In Japan time?

Well, there is (a bit over) 25 hours left.

Hi everyone, the countdown for the last 24 hours of submission has started! That means that if you have updates for old ideas or new ideas in the pipeline, makes sure to upload them before tomorrow (Feb 08 at 12:00 UTC+0100).

After that we will have 1 week where you, the jovoto creatives, get to only rate the ideas submitted. More on giving fair votes and on the jovoto monitoring of ratings tomorrow.

Enjoy the last hours! Diana

Please note that there is a certain presentation that needs to be followed when uploading an idea in this project (you can see the presentation template here in case you've missed it)!

Have fun creating! Diana

Just note: in slide 3/4 (Colour or Design Variations) must be a description. Otherwise, it will be hidden. It made me a little confused. :)

Slide 3 is optional. If you don't have an image and text for it, then it shall and should be hidden. :)


Hi everyone,

I am happy to announce that we've just ended the submission phase in this project with - 243 ideas! Wow! Thank you all for submitting, updating, upvoting and giving helpful feedback to your fellow jovoto creative colleagues.

Now we have a week when you can vote the submitted ideas. Here is how to vote fair on jovoto:

*Rating is anonymous. It is not allowed to trade ratings on jovoto. Even if you love an idea and you gave it a 9 or a 10, please don't mention that to the idea owner.

*Always be fair and objective! Rate the ideas, rather than the people who submit them.

*If you have friends on the platform and you find it hard to be objective, it’s better not to rate their ideas.

*Be sure to read and consider the creative brief. It is your decision how much that affects your rating.

*Rate using the full scale from 1-10. By giving a diverse range of ratings you broaden the range of ratings and use the full spectrum and power of the rating system.

*The more you rate, the fairer the result – more people more opinions. Broader spectrum.

*Remember to change your rate if the idea owner has updated their idea.

*Great design but the concept not so much? You decide if and how much that affects your vote.

*Any unfair ratings will be disqualified during the Monitoring phase, and won't be considered in the final ranking.

To read more on rating and monitoring, click here or go to our Support Center here.

Have an awesome day! Diana

24 hours left to rate!

Dear Beautiful Creatives of the World,

The Voting-Only Period where you, the jovoto community, has rated the ideas, has just ended. We’ve received 9200 ratings for 244 submissions! Wow! Thank you!

Here are the next steps:

Monitoring Period: as of now. In this period, all ratings are checked for fairness by jovoto, and unfair (cheat) ratings will be annulled.

Announcement of the Community winners and the Client's Shortlist: the client is already assessing your ideas so that next week we can announce the client’s top 5-10 ideas (Client’s Shortlist) which will directly enter the Refinement phase. Based on your ratings and the results of the monitoring, we will also announce the community winners.

Announcement of the ideas which will go into the public voting: from the 5-10 refined designs, Henkell will pick their favourite 3-5 refined ideas, which will go into the public voting (on an external platform, not on jovoto).

Announcement of the BIG WINNER: the design shown most love in the Public Voting will be crowned as the big winner, meaning that it will be produced as the Henkell Limited Edition 2018 and will earn an additional €3000.

Make sure that you keep an eye on this channel and on your inbox. If your work gets selected for the Refinement Phase, we will be in touch ASAP and we will need your immediate response. Make sure to make time in your calendar if your design gets picked. ;)

That’s it for now! Much love from Berlin, Diana

Happy Monday, everyone!

While patiently waiting for the Community Winners and the Client Shortlist, I want to kick this week off with an important note(!) for everyone who has submitted an idea: the Refinement Phase will be 1 week long and will start from as soon as Thursday (22.02)!

Make sure to put that down in your calendars, because if your idea will be selected by the client, you will need to be available to work on your idea within that timeframe.

Good luck! Diana

Great! Curious to see the shortlist :)

Me too, Kakel! :)

Its exciting! So curios to see the shortlist! :)

Today is the day when we announce the Community winners – as voted by you and after monitoring. But first, a huge thank you to everyone who has participated in any shape and form in this project. It’s been a pleasure to be 'working’ with such an awesome community of creative people. You’ve made this happen! ;)


Community Award Rank 1: Chamois is the New Black by team razorxx & wildyracing

Community Award Rank 2: #FreeYourMind by Mariya

Community Award Rank 3: Royal Garden by Zdralea Ioana

Community Award Rank 4: A Mix of Emotions by Davide Rino Rossi

Community Award Rank 5: Fragmented Dreams by team joyleen & demonietto

Collaboration Award: Fragmented Dreams by team joyleen & demonietto

Collaboration Award: Make a wish! by team Zdralea Ioana & marinusss

Best Feedback Award: Davide Rino Rossi

Gorgeous submissions, great feedback and teamwork! Congratulations once more! And see you very very soon with the announcement of the Client’s Shortlist.

All the best for now, Diana

Big congrats to all winners!!!

Congratulations everyone!!!

Big congrats to everyone! :)

Congratulations everyone! :)

Congrats to everyone!!!! :D

BIG congrats to all winner!!!

Congrats to everybody. Fantastic job!

Congrats to all the winners :)

Congrats to everyone for contribution, support and great ideas! This was awesome. Obviously besides the joy of a recognized prize, the great value of sharing. So many thoughts, so many criticisms and a lot of creativity. These are the best inputs we can receive to grow ourselves and improve what we can offer to others! BOOM!

Huge congrats to all the winners, amazing work guys ;)

Big congrats to all the winners! Nice work!

Good time, great work, congrats to everyone <3

Congrats to all the winners!

Big congrats to all winners!

Huge congrats to all the winners!

Dear Creatives,

I am here to announce the five Client’s Shortlist ideas which will now enter the Refinement Phase. But not before a big "Thank You" and “Bravo!” to you ALL from the Henkell client team! It was a pleasure to go through so many inspired and interesting submissions.

5x Client’s Shortlist winners:

Sparkling Flow by unlime

Make a Wish! by team Zdralea Ioana & marinusss

Crystal by zaarchitects

Crystalize by team Sani & lingfa

Glamorous Triangles (old name: "H | update") by unlime

Beautiful, very fine designs! Congratulations!! Twice for unlime, ;). We will be in touch with you four on Monday regarding the details of this phase.

Until then have an awesome time and I will keep you all up-to-date.


Congrats Guys!!

Congrats to all :)

Thank you, Diana, very good news!! And congrats to all !! :)

Huge congrats to all the winners and to all who participate and especially to 5 !!

Congrats to all :)

BIG Congrats for All! :]]]

I'm really surprised.. also big congrats to all the winners! thank you, diana! :)

Congrats everyone! :)

Big congrats to all the winners selected by the client! Your works are really good and beautiful and I am really glad for you all :) Thumbs up! ;)

Big congrats to the Client's selection! I'm happy for you, really, even if i don't understand the Client selection criteria.... i can't see the "Don’t take yourself too seriously and create your own traditions!" we are talking for more than a month.....anyway good luck my friends! :-)

Exactly!!!! I am totally agree with you Tomasso! And I am wondering why we spend time to prove this...

I agree, it would have saved us/me a lot of time if the brief just stated "We want triangles". Visually appealing outcomes but I feel the client choice lacks in diversity of concepts. Most show no clear link to tradition, no breaking the rules, no redefining what Henkell sparkling wine is about and the personal stories of each consumer.. I thought this connection was vital. Rather unsurprising visuals, but anyway, well done and good luck in the next round :) Especially team Zdralea Ioana & marinusss, I hope you win :)

Tommaso: you speak out what I feel of the bottom of my Heart. I am also wondering and I am very dissapointed about that. The creatives on the shortlist can be proud and happy and I am also happy for them! But maybe the Client wasn‘t brave enough at the end to choose bold and out-of-the-Box Designs because they know their Customers... ;) A pitty for all the beautiful other Designs here... :(

Hey Tommaso & everyone, yup, I know we've been pushing hard for that link. That's also where the depth and the fun is in creating as a pro designer, isn't it? Three designs out of five have a clear link though. Please know that the client criteria can be extremely complex (from design and communication, to business and technical). Cheers, Diana

Hey everyone,

I want to thank the creatives behind the five Client Shortlist ideas for doing a great job during the Refinement Phase!

What’s next? The public voting is next - that is where the Henkell fans will choose their favourite design for the Henkell limited edition 2018. More on that (when, who and where) very soon! ;)


The public voting starts on Monday! Keep an eye on this channel to find out where and when!

Creative work is wonderful for those who love to design. Anyway having to deal with the client is the hardest part of our job. It is difficult for a client to know exactly what he wants and especially what he needs. It is precisely for this reason that they need our consulting :). This aspect emerges during the realization of a project. And since the visual can not be made using words it is customary that when you see things you actually realize what the most appropriate visual language is. The projects are in fact constantly evolving until they are completed. Our contribution must allow the client to better understand what the best solution could be for him. On the other hand, it is up to us to try to demonstrate in a detailed and convincing way the effectiveness of our proposal. Educating and sensitizing the client respectal to take the right choices for their communication. This is what happens every day for those who do our work. ;)

The public voting for the Henkell Limited Edition 2018 is now open!

Cast your vote for one of the five designs here! And you might even win a very nice prize. The voting will be open for three weeks until March 31, 6pm (CET). Good luck to the five!!

Hi Diana, the website it's not propper working .. you get a lot of errors while trying to vote .. Do you know anything about this?

Thank you for the note, Ioana! They were fixed.

Project terms

Project Terms For Public Projects

The following Project Terms are the legal basis for your participation in this project.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to the client. From §4.2 onwards, you find the details about which rights you pass to the client once the project is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).

1. Scope

1.1 These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2 By submitting an idea to a project, the creative accepts the terms of use and these project terms.

2. Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3. Granting Rights of Use to jovoto


By submitting an idea to a project, the creative grants the rights of use listed in section 3 to jovoto.

3.1 Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition.

3.2 jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in a project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3 The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4 In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5 Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6 In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7 The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8 In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9 jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individualproject (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

3.10 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

4. Granting Rights of Use to the Client


By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1 By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2 By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to a project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3 The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1 The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2 The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3 The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4 The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5 The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6 The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7 The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8 The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4 In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5 Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6 The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7 The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8 The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9 The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10 Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11 The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12 jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13 The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

4.14 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

5. Creative's Guarantee, Indemnity

5.1 The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2 The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1 Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2 The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3 Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4 The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5 Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3 The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4 The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5 The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.

6. Further Provisions

6.1 Removal of ideas

  • jovoto will monitor submitted ideas for infringements of the jovoto terms of use. Keep in mind that ideas may be immediately removed from the platform in case violations occur.

6.2 Communication

  • Throughout the submission and rating phase, submissions may be shared by jovoto and the client on their communication channels. All posts will contain a link to the idea on jovoto and the jovoto username of the designer.
  • As this is a public project, there may be press activities to promote the client’s campaign, the project on jovoto and the ideas submitted. Despite all efforts, jovoto can not guarantee that the media states the creative’s username as the creator.

6.3 Sources/Third-Party Material & Refinement

  • Please submit ideas for which you own and are able to exclusively transfer the full copyright and image rights or otherwise ensure that you have noted any and all third-party material you used – including the source where it can be found. This refers to all aspects of the submission, meaning not only visual components, but also informative content. Please cite the source/articles of your informational claim.
    • You will be asked to confirm that you have listed and linked all third-party materials. This confirmation relieves both jovoto and the client from any responsibilities and makes you liable in case of undeclared use of third-party materials.
    • Read all about original work and how to use inspiration material in order to create original work here (“Third-party material 101”) and in this blogpost. For more details, visit our jovoto Support Center.
  • In case your submission is chosen as a Client Award, you might be asked to revise your submission during a refinement phase. This means eliminating all third-party/creative commons material and incorporating minor adjustments from the client.  

6.4 Client’s Awards

  • Please note that there is no legal claim to the actual usage of the winning submission by the client. jovoto asks for your understanding that the client has to reserve the right to consider other solutions.
  • In case your submission is chosen as a Client’s Award, you:
    • will need to supply open layered file formats as well as printable formats (with 300 dpi)
    • might be asked to provide a statement about yourself which the client and jovoto can publish on their media channels
    • might be asked to provide a headshot of yourself and your real name which the client and jovoto can publish on their media channels
    • agree that your contact details might be forwarded to the client